Once upon a time in
2015 in a struggling society where everybody was waking up every day loaded by
his own responsibilities.
Every day heading to work,
university or school staring at their computers, teachers or files wishing the boring
time would pass quickly,
One day a creative member
of a marketing team figured out that all of them despite of differentiation in
ages, interests and jobs are eager to have a break or snack time in the middle
of the day which can get them out of the stressing mode.
Because of that the
creative marketing team in the famous snacks company decided to let the
snacking time be a fun and spreading laughter time,
Because of that Chipsy
featured a loveable comedian actor Ahmed Helmy in an awesome campaign to draw
90 million smiles with a new designed packs showing different smiles which you
can use to send smiles to every one you know (as per their words in the ad) to
spread the smile and love.
And finally the
outdoor snacking time became a joy and laughter time sponsored by Chipsy everywhere
as we could see at that time every one from different ages and places all over
Egypt are covering their faces with a funny Chipsy smiley pack and send it all
over social media to his friends and family enjoying the new funny trend mentioning
Chipsy in a sweet words for making their day a better day, to be mentioned this
campaign made it to 80K followers on Facebook and only 400
followers on YouTube which means that its target was achieved successfully in the
more socialized platform.
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